Waste Management is the undisputed world leader in nearly all facets of
waste treatment, including low-level nuclear, chemical, and asbestos
cleanup; and daily garbage removal, waste reduction, and recycling.
Waste Management has expanded its operations both technically and
geographically, acquiring a host of sophisticated suppliers of
trash-to-energy plants, pollution control equipment, and recycling
services, while signing contracts with municipalities from Buenos Aires
to Hong Kong. The company has frequently been attacked by governmental
agencies and environmental groups for a variety of alleged failings, but
its phenomenal growth and strenuous efforts in the recycling and
pollution-control areas make it likely that in the future Waste
Management will be perceived as a hero rather than villain by the
world's increasingly polluted cities. Waste Management, it seems, is
well on the way to becoming the planet's garbage collector. It was an
exceedingly good time to join the waste-treatment industry. Not only was
the national economy at the peak of its postwar prosperity, the U.S.
consumer was just then beginning to be inundated with a wave of new
packaging and convenience items designed to be used once and thrown
away. The nation's production of garbage was growing much faster even
than its population, and companies such as Ace Scavenger found
themselves in great demand.
The company responded with characteristic energy. At each of its nine
chemical dumps, WMI installed environmental-compliance officers with
power to override the decisions of local plant managers. These watchdog
foremen reported to WMI's new environmental-management head, Walter C.
Barber, a former acting chief of the EPA. In addition, the Chemical
Waste subsidiary in charge of most of the troubled sites was provided
with a new president, Jerry E. Dempsey, former president of Borg-Warner
Corporation. To smooth relations with Congress, WMI hired Frank B. Moore
as its chief lobbyist. Moore had previously served as President Jimmy
Carter's liaison officer with Congress. Finally, WMI adopted new
advertising campaigns stressing the company's services on behalf of the
environment and customers alike.
While such moves had not satisfied critics such as Greenpeace
International, it appeared that WMI learned a lesson from its legal
battles and took some pains to adopt more safety measures. As proof of
its progress in these areas, WMI can point to the long-term contracts it
won in the late 1980s to handle much of the waste from Portland,
Oregon; and Seattle, Washington; two cities known for their strong
environmental commitment. In both cases, the municipalities found that
WMI's experience and resources made it the best choice for waste
problems of great magnitude. Recycling is processing used materials
(waste) into new products to prevent waste of potentially useful
materials, reduce the consumption of fresh raw materials, reduce energy
usage, reduce air pollution (from incineration) and water pollution
(from landfilling) by reducing the need for "conventional" waste
disposal, and lower greenhouse gas emissions as compared to virgin
production. Recycling is a key component of modern waste reduction and
is the third component of the "Reduce, Reuse, Recycle" waste hierarchy.
Recyclable materials include many kinds of glass, paper, metal, plastic,
textiles, and electronics. Although similar in effect, the composting
or other reuse of biodegradable waste – such as food or garden waste –
is not typically considered recycling.Materials to be recycled are
either brought to a collection center or picked up from the curbside,
then sorted, cleaned, and reprocessed into new materials bound for
manufacturing.
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Sunday, September 11, 2011
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